Cardone Capital is deepening its bet on Bitcoin, with founder Grant Cardone announcing the firm will add another $10 million in BTC as part of its expanding hybrid real estate-crypto investment model. The move follows a series of sizable Bitcoin purchases throughout 2025 and is part of the company’s view that commercial real estate cash flow can serve as a long-term engine for BTC accumulation. In a post on X, Cardone said the company remains committed to holding “best-in-class institutional real estate and Bitcoin” for the long haul. The new $10 million allocation adds to an existing Bitcoin treasury estimated at around 1,000 BTC, according to multiple corporate treasury trackers. A Hybrid Fund Designed to Buy Bitcoin Forever The latest move comes just months after the company introduced a hybrid investment fund that blends a $235 million multifamily property acquisition with a $100 million Bitcoin allocation. Rental income from the 366-unit property, located in Boca Raton, will be directed entirely toward buying additional Bitcoin, using cash flow to fund ongoing digital asset accumulation. Cardone described the approach as a structural dollar-cost-averaging system. Rather than rely on debt or equity raises to buy BTC, the fund uses operational revenue from real, income-generating property. He argues that approach eliminates the vulnerabilities that plague typical Bitcoin treasury companies, which often depend on favorable market conditions and risk becoming overleveraged during downturns. The property is expected to generate roughly $10 million in annual net operating income, all of which will be converted into BTC. This aligns almost exactly with today’s newly announced $10 million move. Why Real Estate Firms Are Turning to Bitcoin Cardone says traditional real estate firms are increasingly exploring Bitcoin exposure because the sector offers stable income streams that can support long-term treasury strategies. Unlike pure-play Bitcoin companies, which must often sell BTC or take on debt to remain solvent during bear markets, real estate operations generate recurring revenue regardless of crypto market cycles. That, he argues, solves the “crypto treasury problem.” When asset prices fall, BTC-heavy firms lose access to cheap financing and are forced to sell into weakness. Real estate avoids this trap. Some analysts say the model could be a preview of a broader trend. If institutional property owners begin treating Bitcoin as a parallel treasury asset, cash-flowing REIT-style funds could evolve to include digital reserves alongside physical holdings. Saylor Teases Another MicroStrategy Purchase Michael Saylor, the Strategy executive who pioneered the corporate Bitcoin treasury strategy, appears to be paying close attention to Cardone’s model. Saylor follows Cardone on X, and has been actively engaging with BTC-related updates as major corporate buyers continue adding to their reserves. On Sunday, Saylor fueled speculation about another potential Strategy acquisition after posting the two-word teaser “₿igger Orange,” with the SaylorTracker chart. The message immediately sparked chatter across crypto circles, with many assuming an announcement of a fresh BTC purchase was imminent. But instead of unveiling a new buy on Monday, Saylor marked a U.S. holiday with a different kind of message. In a brief X post shared on Martin Luther King Jr. Day, he wrote, “Bitcoin never takes holidays.” Analyst Says Bitcoin Is “Extremely Undervalued” Cardone Capital’s move and Saylor’s posts come shortly after the crypto market shed around $100 billion from its capitalization in a day. With the discounted prices, investors might take the opportunity to buy the dip, especially as one analyst says now is a “wise” time to buy. Renowned trader and analyst Michael van de Poppe said in an X post to his more than 817K X followers today that Bitcoin’s valuation against gold recently hit an RSI of 30 for the fourth time in history. He noted that the previous instances all marked the bottom of a bear market. “History shows that #Bitcoin is extremely undervalued today relative to Gold,” he said.
