Leading corporate Bitcoin holder Strategy has kicked off 2026 with another massive BTC purchase despite recent volatility in the company’s MSTR stock. Executive chairman Michael Saylor announced today that the company acquired an additional 13,627 BTC for roughly $1.25 billion, paying an average price of about $91,519 per coin. The latest purchase brings Strategy’s total Bitcoin holdings to a staggering 687,410 BTC, accumulated at a combined cost basis of approximately $51.80 billion. This equates to an average of $75,353 per coin. Strategy’s latest buy also marks one of the firm’s largest single acquisitions since July 2025. Back then, the company bought 21,021 BTC for approximately $2.465 billion, according to Strategy’s website . A Bigger Bet at a Higher Price Today’s announcement of another Bitcoin buy comes after Saylor had teased the buy on X just 24 hours earlier. In a post yesterday, the executive chairman shared a screenshot of the SaylorTracker chart with the caption “₿ig Orange.” Historically, posts with the SaylorTracker chart on Sundays have almost always been followed by announcements of new Bitcoin purchases from the firm. The company has repeatedly framed BTC as both its primary treasury reserve asset and a long-term inflation hedge. This strategy has largely paid off as Bitcoin surged through 2024 and 2025, attracting institutional inflows from Wall Street, sovereign wealth funds, and corporate treasuries. But the timing of this latest purchase is notable. Bitcoin has hovered between $90,000 and $92,000 in early 2026 trading. Since Strategy’s acquisition price for the latest purchase is around $91,519, the current Bitcoin price of around $90,696 means that the company is already standing on an unrealized loss. Despite the short-term paper loss linked to the latest buy, Strategy is still sitting on an unrealized gain of more than 20%, or over $10.42 billion, when including all of the purchases since 2020, data from SaylorTracker shows. Market Reacts: Shares Slide, Then Recover Slightly The market response to the news was mixed. Prior to the announcement, Strategy’s stock had dropped more than 5% during the latest trading session. Following Saylor’s disclosure, shares edged up slightly in pre-market trading today, recovering a fraction of a percentage point. Despite the small gain, MSTR is still down over 65% on the 6-month time frame. A Corporate Bitcoin Titan Strategy’s wager on Bitcoin has transformed the company from a traditional business-intelligence software firm into a pioneering, and sometimes polarizing, symbol of corporate crypto adoption. With more than 687,000 BTC, the firm now controls more than 3% of Bitcoin’s circulating supply, dwarfing the holdings of any public company, ETF, or sovereign entity. The strategy has delivered significant mark-to-market gains: with Bitcoin trading above $90,000, the company’s holdings are valued at more than $62 billion. This is far above the company’s aggregate cost basis. Still, critics warn that such concentration creates exposure to sudden swings in BTC price, something that investors experienced firsthand during the sharp corrections in 2022 and late 2025.
