Binance Link has initiated a Crypto-as-a-Service pilot, positioning the program as a way for banks and financial institutions to join the crypto market without having to design and deploy dedicated systems themselves. Offering The pilot is structured so that institutions keep full ownership of their customer relationships while Binance provides the custody, liquidity, and infrastructure that operate in the background. By combining custody, liquidity, and API access into a single white-label package, the service allows traditional financial entities to integrate digital assets directly into their applications with fewer technical and operational hurdles. Context The introduction of this pilot reflects Binance’s strategy to expand its role as an infrastructure provider for traditional finance, and it underscores the intensifying competition among major exchanges to supply banks and fintech firms with scalable crypto solutions.
