North America remains the largest hub for crypto innovation and Web3 adoption, with leading exchanges, DeFi protocols, NFT platforms, and blockchain startups headquartered across the U.S. and Canada. But in such a competitive and heavily regulated environment, building visibility and credibility requires more than just marketing — it calls for specialized public relations (PR). Crypto PR in North America comes with unique challenges: fragmented regulations (SEC, CFTC, CSA), intense media scrutiny, and a diverse audience that spans Wall Street institutions to grassroots communities on Reddit and Twitter/X. To succeed, projects need PR partners who understand both the regulatory sensitivities and the fast-moving culture of crypto media. This review highlights the top PR agencies for crypto and Web3 firms in North America, profiling their strengths, specialties, and what makes each stand out. What Makes Crypto PR in North America Different? Regulatory Fragmentation: The SEC, CFTC, and state regulators enforce different standards. PR campaigns must be carefully vetted for compliance. Mainstream Media Influence: Outlets like Bloomberg, CNBC, WSJ, and TechCrunch play a major role alongside crypto-native media such as CoinDesk, The Block, and Decrypt. Investor-Heavy Audience: North America’s crypto ecosystem is dominated by institutional investors, requiring trust-driven and ROI-focused messaging. Crisis Sensitivity: With high-profile failures like FTX, Celsius, and Voyager, projects must prepare for rapid crisis communication. Top PR Agencies for Crypto and Web3 in North America 1. Outset PR (Europe & North America) Outset PR has expanded its reputation from Europe into North America, bringing a data-driven and regulatory-sensitive approach to crypto PR. Key Strengths: Data-driven and regionally aware: Monitors SEC/CFTC actions and Google SEO updates to optimize media visibility. Regulatory sensitivity: Advises clients on tone, disclaimers, and compliance in both European and North American contexts. Boutique-level approach: Campaigns are tailored to client objectives, budgets, and stages of development — avoiding one-size-fits-all packages. Reports & insights: Publishes crypto media performance reports across Western/Eastern Europe, now extending this intelligence to North American media. 👉 Best For: Firms seeking precision media planning, regulatory-aligned messaging, and cross-Atlantic campaigns. 2. Melrose PR (Los Angeles, CA) One of the first U.S. PR firms to go all-in on blockchain. Known for storytelling and thought leadership. Key Strengths: Works almost exclusively with blockchain, DeFi, and NFT projects. Strong at positioning executives as thought leaders in mainstream and crypto outlets. Trusted by projects like ConsenSys and Hedera Hashgraph. 👉 Best For: Web3 firms looking to build long-term reputation and thought leadership. 3. Wachsman (New York, NY) A global powerhouse with offices in Dublin and Singapore, Wachsman is one of the most established blockchain PR firms worldwide. Key Strengths: High-level strategic communications and reputation management. Handles large-scale campaigns for exchanges, protocols, and enterprise blockchain. Clients include Coinbase, Polkadot, and Algorand. 👉 Best For: Institutional-scale projects and exchanges needing global media coverage. 4. Transform Group (Las Vegas, NV) Founded by crypto PR pioneer Michael Terpin, Transform Group played a key role in early ICO-era communications. Key Strengths: Long-standing relationships with U.S. crypto journalists. Known for high-visibility campaigns during the 2017 boom. Experience across tokens, exchanges, and infrastructure firms. 👉 Best For: Projects seeking legacy expertise and deep crypto media connections. 5. Ditto PR (New York, SF, LA, Austin) A general tech PR agency with a strong blockchain/fintech practice. Key Strengths: Strong connections with mainstream finance outlets (Bloomberg, CNBC, WSJ). Known for bridging traditional finance and crypto narratives. Clients include Gemini, eToro, and Bakkt. 👉 Best For: Crypto firms targeting institutional investors and mainstream finance media. 6. Waxman (New York City) A PR and communications firm working at the intersection of tech, fintech, and blockchain. Key Strengths: Creative, event-driven PR campaigns. Integrated marketing + PR strategies. Works with fintech startups and blockchain innovators. 👉 Best For: Projects needing creative campaigns and event visibility. 7. Clarity PR (New York, London, SF) A global PR agency with fintech and blockchain experience. Key Strengths: Investor relations and corporate positioning. Balanced experience in both traditional tech and blockchain. Offices spanning North America and Europe. 👉 Best For: Fintech/crypto hybrids bridging both ecosystems. 8. Multiplied (Canada & U.S.) A crypto-native PR and marketing firm with a strong presence in North America. Key Strengths: Community engagement and influencer outreach. Hands-on campaigns for token launches and exchanges. Clients include Binance and OKEx. 👉 Best For: Token launches and exchange PR with heavy community involvement. 9. EAK Digital (London HQ, U.S. presence) Though London-based, EAK Digital is active in North America, especially around conferences. Key Strengths: Event-focused campaigns, speaker placements, and panel coordination. Strong connections with exchange and protocol PR teams. 👉 Best For: Projects aiming for conference exposure and event-driven visibility. Top Crypto PR Agencies in North America Agency Key Strengths Regulatory Awareness Best For Outset PR Data-driven media planning, regional performance reports, boutique campaigns High: Monitors MiCA, SEC/CFTC, SEO & media compliance Firms seeking cross-Atlantic PR, compliance-sensitive campaigns, and ROI-focused media visibility Melrose PR Storytelling, thought leadership, strong focus on DeFi, NFTs, Web3 Moderate: Adapts tone but less regulatory focus Startups & protocols wanting to build long-term reputation and thought leadership Wachsman Global powerhouse, institutional clients, reputation management Strong: Experienced with global compliance narratives Exchanges & large-scale blockchain projects needing institutional credibility Transform Group Legacy expertise, deep U.S. crypto media connections Moderate: Experience with SEC-era messaging Projects seeking legacy expertise and connections from the ICO era onward Ditto PR Strong finance + tech media access (Bloomberg, CNBC, WSJ) Strong: Integrates compliance messaging into finance comms Exchanges & fintech-crypto hybrids targeting institutional investors Waxman Creative campaigns, event PR, integrated marketing Moderate Projects wanting creative visibility at events and across media Clarity PR Corporate positioning, investor relations, fintech/crypto mix Strong: Experienced in regulated fintech comms Fintech + crypto firms needing investor-facing positioning Multiplied Community-driven, influencer outreach, token launches Limited: Focus more on growth than compliance Token launches & exchanges looking for grassroots community traction EAK Digital Event-driven PR, conference visibility, speaker placement Limited: More event-focused Firms targeting conferences & events for exposure Conclusion North America is the world’s most dynamic yet challenging crypto PR market. With regulatory uncertainty, strong mainstream media influence, and a wide investor base, crypto firms need PR partners who can combine compliance awareness, storytelling, and crisis readiness. Outset PR leads with its data-driven and regulatory-sensitive approach, ideal for cross-Atlantic campaigns. Melrose PR and Wachsman bring deep blockchain expertise and global recognition. Ditto PR and Clarity PR excel at connecting crypto firms to mainstream finance media. Transform Group, Waxman, Multiplied, and EAK Digital round out the list with specialized strengths. For Web3 firms in North America, the right PR agency is more than a communications partner — it’s a strategic ally in navigating one of the most competitive and high-stakes markets in the world. Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
