PwC is moving deeper into crypto after years of cautious engagement, with the Big Four firm saying the Trump administration’s shift on digital assets has given corporate America more room to act. Paul Griggs, PwC’s US senior partner, told the Financial Times the firm decided to “lean in” as Washington installed pro-crypto regulators and Congress advanced new rules for parts of the market that banks and blue-chip companies watch closely. The change lands as stablecoins move from a niche tool for crypto traders toward mainstream payment plumbing. Stablecoin Law And SEC Direction Pull Crypto Closer To Wall Street President Donald Trump signed the GENIUS Act into law in July 2025 , setting a federal framework for regulating payment stablecoins and opening the door for banks to issue their own tokens. “The Genius Act and the regulatory rulemaking around stablecoin I expect will create more conviction around leaning into that product and that asset class,” Griggs said. “The tokenization of things will certainly continue to evolve as well. PwC has to be in that ecosystem.” Regulation is also shifting at the Securities and Exchange Commission. Chair Paul Atkins has said he wants clearer, more predictable rules for crypto markets, and Reuters reported the agency is working on new approaches for how tokens are issued, held and traded. PwC sits at the centre of that demand because it is one of the world’s largest professional services networks, best known for auditing public companies and advising executives on tax, deals, controls and risk. Regulatory Comfort Spurs Demand For Audits And Token Expertise As crypto products move into regulated finance, clients need auditors who can test reserves, governance and disclosure, and consultants who can map how tokenized cash and tokenized assets flow through real-world systems. Until recently, the Big Four kept higher hurdles for many crypto clients in the US, in part because regulators signalled skepticism and the sector carried reputational risk after repeated blowups. Watchdogs have also long flagged consumer protection concerns and the use of digital assets in fraud and money laundering. With the US policy mood turning friendlier, Griggs said PwC has been pitching crypto tech as a practical upgrade for payments, with stablecoins framed as a way to make transfers faster and cheaper in certain corridors. PwC Builds Crypto Bench Strength To Support New Clients PwC is also taking on audit work in the sector. Mara Holdings, a publicly traded bitcoin miner, appointed PwC as its auditor for the fiscal year ending Dec. 31, 2025, according to a company filing. Griggs said PwC also had to build capability before taking on more work, including senior hires such as Cheryl Lesnik. “We are never going to lean into a business that we haven’t equipped ourselves to deliver,” he told the FT. “Over the last 10 to 12 months, as we’ve taken on more opportunities in that digital assets arena, we’ve bolstered our resource pool inside and outside.” The push is not happening in isolation. Deloitte has audited Coinbase since 2020, and KPMG has also been marketing digital asset compliance and risk services, as the Big Four position for a market where tokenization and regulated stablecoins pull traditional finance closer to crypto rails. The post Big Four Accounting Firm PwC Ramps Up Crypto Push After Regulatory Thaw appeared first on Cryptonews .
