CEA Industries has announced a major strategic overhaul, including a $500 million private placement, positioning it to become the largest publicly traded BNB treasury company. The funding round , structured as a PIPE (private investment in public equity), comprises $400 million in cash and $100 million in crypto contributions. It includes provisions that could scale total funding to $1.25 billion through warrant exercises. This makes it one of the substantial crypto-focused private placements ever completed by a U.S.-listed firm. The offering drew strong interest from both institutional and crypto-native investors, securing commitments from more than 140 participants. Notable backers include YZi Labs, Pantera Capital, and Blockchain.com, underscoring rising institutional conviction in blockchain-aligned corporate strategies. 10X Capital, which co-led the deal alongside YZi Labs, will serve as the asset manager for the BNB treasury strategy. In addition to its role in structuring the private placement, 10X Capital brings deep expertise in capital markets and digital assets, further reinforcing the institutional foundation of the initiative. Focus on BNB as Core AssetThe raised capital will be used to build a long-term treasury of BNB . BNB currently holds a market capitalization of over $116 billion, making it the fifth-largest crypto globally.CEA Industries aims to accumulate and grow its BNB position over the next 12 to 24 months. It plans to achieve this using sophisticated capital market strategies and blockchain-native techniques.Beyond treasury accumulation, the firm is actively evaluating ways to generate yield within the Binance ecosystem through mechanisms such as staking and crypto lending. The company has emphasized its commitment to a cautious, risk-managed approach as it explores these options.New Executive Team to Lead TransformationTo lead this transformation, the U.S.-listed firm has introduced a seasoned executive team. David Namdar, co-founder of Galaxy Digital, takes the helm as CEO. Russell Read, former CIO of CalPERS, joins as Chief Investment Officer, alongside senior executive Saad Naja. Their combined background in both institutional finance and digital assets is expected to drive disciplined execution.Continued Nasdaq Listing and Forward StrategyDespite the strategic pivot, CEA Industries will maintain its listing on the Nasdaq Capital Market under the ticker “VAPE.”The new treasury strategy is set to go live immediately following the expected deal closing on or about July 31, 2025. The company also pledged to maintain full transparency around its holdings, acquisitions, and governance structure, emphasizing regular reporting and active engagement with the Binance and BNB communities.
