At TOKEN2049 , one of the crypto industry’s marquee events, three acronyms consistently surfaced in both public panels and closed-door conversations: RWA, DePIN, and ZK. Among the delegates navigating more than 600 side events and private gatherings was Outset PR , the only crypto-native PR agency to blend performance-level analytics with boutique-caliber strategy. Over a packed week of meetings, its leadership gathered insights not just from the stage, but from the corridors—where future-altering ideas tend to emerge first. RWA: The Institutional Thesis Gains Ground Tokenization of real-world assets is gaining serious traction. What began with tokenized real estate has evolved into a broader shift encompassing treasury bills, commodities, and fine art. But momentum alone isn’t enough. Investors now expect disclosures around custodial models, regulatory jurisdictions, and legal enforceability. RWA projects are being evaluated less like DeFi protocols and more like fintech products. Outset’s model anchored in daily media analytics and trend monitoring is designed to help projects stay aligned with fast-shifting sentiment. DePIN: Tangibility Drives Attention DePIN also was a breakout topic at TOKEN2049. Blockchain-powered infrastructure networks—from wireless and mobility to energy—are proving that decentralization can deliver physical utility. The narrative edge? Tangibility. These stories are intuitive for regulators, enterprise stakeholders, and users outside the crypto-native echo chamber. They offer clear, real-world benefits that align with broader infrastructure trends. For Outset PR, which supports multiple frontier-tech clients , identifying high-impact narratives early is a core function. Its goal-driven approach focuses on helping clients frame complex infrastructure stories in accessible, outcome-focused language. ZK Tech: A Messaging Challenge Hiding in Plain Sight ZK technology has reached a critical juncture. The cryptographic innovation behind zero-knowledge proofs is indispensable to scaling, privacy, and on-chain identity. But the complexity creates a communications gap. Many ZK teams struggle to convey value without overwhelming audiences. This is where Outset PR’s strength lies: translating technical depth into strategic clarity. By merging performance analytics with creative fluency, the firm helps ZK projects bridge that gap—without dumbing down the message. “ZK needs a public narrative as powerful as its private computations,” said Mike Ermolaev, founder of Outset PR. “You can’t pitch rollups and proofs like a whitepaper. You need relevance and simplicity.” The Google Factor and Macro Uncertainty One of the quieter but recurring topics at TOKEN2049 was Google—not just as a search engine, but as a distribution bottleneck. Indexing delays, algorithmic volatility, and paid visibility challenges are reshaping how content reaches audiences. Outset PR has already adapted. Rather than chasing raw exposure, the firm emphasizes results-oriented campaigns that tie visibility to user engagement and tangible growth. Geopolitical tensions and U.S. Federal Reserve policy remain constant undercurrents, but the tone at TOKEN2049 was pragmatic. Founders and fund managers echoed a common theme: ambiguity is the new baseline—and progress must happen anyway. Why the Narrative Shift Matters RWA connects crypto to capital markets, DePIN connects it to physical infrastructure, while ZK connects it to trust, scale, and privacy. Together, they form the strategic architecture for Web3’s next growth cycle. Firms that hope to lead this cycle must do more than build. They must communicate—clearly, confidently, and in lockstep with what the market actually values. This is where Outset PR occupies a unique niche: the only crypto PR agency fusing real-time data and high-touch strategy with a reputation for delivering like a partner, not a vendor. You can find more information about Outset PR here: Website: outsetpr.io Telegram: t.me/outsetpr X: x.com/OutsetPR Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
