Shiba Inu was once the poster child of meme coin mania, riding community hype to a market value of billions. In 2025, however, SHIB has struggled to maintain its shine. Trapped within a multi-month trading territory around $0.000012, questions linger about whether Shibarium’s ecosystem can deliver its promises. Amidst Shiba Inu’s struggles, a new meme contender, Little Pepe (LILPEPE) , is making waves with a bold new approach, building the first Layer 2 blockchain for memes. With its presale already past $25 million and growing, LILPEPE is proving that the next meme cycle will look very different. Here are three reasons it’s attracting a bigger crowd than SHIB this year. Shiba Inu is stalling while Little Pepe is surging The Shiba Inu price action has been volatile in 2025. Despite a few spikes during broader market breakouts, SHIB has dropped more than 60% from its December highs, and its burn rate has collapsed by over 90%. Shibarium, meant to be SHIB’s growth engine, has failed to generate significant fees or sustain user activity, dampening confidence in the ecosystem. Shiba Inu Price Chart | Source: CoinGecko Little Pepe, by contrast, has been accelerating. Its price doubled to $0.0021 in Stage 12 from $0.001 in June, selling 15.5 billion tokens. This rapid rise indicates investor appetite for a meme-focused chain, not another ERC-20 token. While SHIB is battling to regain momentum, Little Pepe is creating it. That difference explains why more new investors are flowing into LILPEPE than Shiba Inu in 2025. A new narrative: Meme Layer 2 vs meme token Shiba Inu grew as a meme token, but its transition into a functional ecosystem has been rocky. Shibarium was pitched as a solution, but has yet to deliver the scalability and token-burning mechanics that investors expected. Little Pepe launches with an entirely new narrative: Meme Layer 2. Instead of trying to retrofit a meme token into a utility chain, it is building a blockchain from the ground up, optimized for meme culture. That means: Ultra-low fees and fast settlement with its zero buy/sell tax model A Meme Launchpad for new projects Bot-proof tech, ensuring sniper bots can’t manipulate launches Little Pepe is positioning itself as the sector leader for this narrative by aligning infrastructure directly with meme coin culture, much like how DeFi and GameFi once defined past bull runs. This fresh angle proves magnetic for investors hungry for the “next big thing.” Community incentives and exchange roadmap Shiba Inu has a large community, but its engagement has weakened in 2025 as holders wait for delayed promises. Little Pepe, meanwhile, is energizing its base with aggressive community-driven rewards. The $777K Giveaway is open to all holders, and a newly launched Mega Giveaway for Stages 12–17 offers more than 15 ETH in prizes to whales and random buyers. These campaigns are maintaining high momentum and onboarding thousands of new participants daily. Additionally, LILPEPE has two top centralized exchange listings confirmed for launch, with a plan already in place to pursue the world’s largest exchange. That gives investors confidence in liquidity, something SHIB had to wait months for during its early days. Why LILPEPE is the smart play over SHIB? Shiba Inu remains one of the better-known meme tokens, but 2025 has exposed cracks in its growth model. Slowing burns, limited Shibarium traction, and falling price action make it harder to convince new investors. On the other hand, Little Pepe is shaping the next meme era with its Layer 2 blockchain for memes, presale momentum, exchange roadmap, and viral community giveaways. That combination explains why LILPEPE is drawing a bigger crowd than SHIB, and why many believe it could be the leading meme play of this cycle. For more information about Little Pepe (LILPEPE) visit the links below: Website: https://littlepepe.com Whitepaper: https://littlepepe.com/whitepaper.pdf Telegram: https://t.me/littlepepetoken Twitter/X: https://x.com/littlepepetoken The post Top 3 reasons Little Pepe is drawing a bigger crowd than SHIB in 2025 appeared first on Invezz
