Asheesh Birla, the CEO of the largest XRP treasury company , Evernorth, has explained what his company is focused on, even as they continue to accumulate more XRP. Birla also explained what makes XRP stand out from other crypto assets in the market. What The XRP Treasury Company Evernorth Does During an interview on Paul Barron’s Podcast, Birla explained how his company’s approach differs from that of other digital asset treasury companies. He noted that the XRP treasury company helps grow the XRP ecosystem by offering both technical and financial support. The Evernorth CEO highlighted his background in creating products, which enables him and his company to innovate in the DeFi landscape. Furthermore, in addition to building products in the XRP ecosystem, the CEO of the XRP treasury company also mentioned that they deploy capital to earn yields through DeFi protocols on the network. As such, he believes that his company stands out from other digital asset treasury companies , since most other DATs focus solely on providing investors with exposure to crypto assets. Meanwhile, the CEO of the XRP treasury company stated that, in the long run, Wall Street will reward those who build in the ecosystem and provide yields to investors at the same time. It is worth mentioning that Evernorth just partnered with Doppler to advance institutional liquidity and treasury use cases on the XRP Ledger. Both firms are also exploring structured frameworks for deploying XRP at scale. Evernorth is backed by Ripple, which contributed some of its XRP holdings to kickstart the company’s treasury. Birla also praised Ripple, while noting how the company’s acquisitions last year will help push XRP’s institutional adoption. He also highlighted the uniqueness of the XRP Ledger (XRPL), stating that it is well-positioned to meet the DeFi needs of institutional investors. Future Plans For Evernorth Evernorth’s CEO stated that his XRP treasury company plans to build more partnerships, even as it seeks to extend its business model beyond generating yields from DeFi protocols. He hinted that they are already looking to partner with some XRP stakeholders in Japan and South Korea. His company is also working closely with XRP Ledger developers. Birla noted that these developers are currently working on institutional lending on the XRP Ledger , and he believes his company could help by deploying capital and generating yields. Based on their roadmap, the Evernorth CEO is confident his company will remain the leading XRP treasury for the foreseeable future. Meanwhile, he predicted that companies with the expertise to build in these crypto ecosystems will be the ones that will stand the test of time, even as he expects some DATs to fail. At the time of writing, the XRP price is trading at around $2.08, down in the last 24 hours, according to data from CoinMarketCap.
