Strategy’s Near-$80 Billion Bitcoin Treasury Could Approach Cash Holdings of Amazon, Google and Microsoft

Strategy’s Bitcoin treasury is a corporate reserve of 640,031 BTC worth about $80 billion at recent highs, placing its Bitcoin holdings within striking distance of major tech cash piles; this makes Strategy one of the largest corporate Bitcoin treasuries by market value. Strategy holds 640,031 BTC (~$80B at peak): Its BTC stash briefly approached the cash positions of Amazon, Google and Microsoft (each ~ $95–97B). Strategy’s average buy price was $73,981, delivering roughly a 65% unrealized gain (~$30.4B). Strategy Bitcoin treasury: 640,031 BTC (~$80B peak) challenges tech cash piles — read how corporate Bitcoin adoption is reshaping treasuries. Learn more. What is Strategy’s Bitcoin treasury and how large is it? Strategy’s Bitcoin treasury is a corporate reserve composed of 640,031 BTC purchased at an average price of $73,981. At Bitcoin’s recent record high near $126,080 the stash briefly topped $80 billion in market value, elevating Strategy into the top tier of corporate treasury valuations. Strategy’s approach combines regular purchases with long-term holding, creating a prominent BTC-based component of its corporate balance sheet. Source: Strategy How does Strategy’s Bitcoin stash compare to major tech cash positions? Strategy’s Bitcoin value, near $80 billion at peak, sits close to the cash or cash-equivalent holdings reported by Amazon, Google and Microsoft (each roughly $95–97 billion). Berkshire Hathaway remains the largest corporate cash holder at about $344 billion. Tesla also appears among top corporate treasuries and holds 11,509 BTC, worth roughly $1.4 billion — a small share of its overall cash position (~$37 billion). Why did Microsoft and Meta reject Bitcoin proposals? Microsoft and Meta shareholders voted against proposals to explore Bitcoin as a treasury asset primarily due to concerns about volatility and risk management. The proposals were submitted by a conservative think tank representative advocating for Bitcoin as a hedge against currency debasement. Decision factors cited by shareholders included price volatility, regulatory uncertainty, and fiduciary duty to protect short-term capital. When did corporate Bitcoin adoption accelerate in 2025? Corporate Bitcoin adoption surged in 2025, with over 200 public companies holding BTC — up from fewer than 100 at the start of the year. Rising prices and institutional familiarity drove many firms to adopt or increase allocations to Bitcoin. Strategy’s purchases have been a major driver of market attention, with its average buy price and subsequent unrealized gain frequently reported in corporate finance updates. { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://en.coinotag.com/article/strategy-bitcoin-treasury" }, "headline": "Strategy’s $80B Bitcoin Treasury Nears Tech Cash Giants", "image": ["https://en.coinotag.com/wp-content/uploads/2025/10/0199c164-5564-7fc7-b09d-9eddb48ad0d1.png"], "datePublished": "2025-10-08T08:00:00Z", "dateModified": "2025-10-08T08:00:00Z", "author": { "@type": "Organization", "name": "COINOTAG" }, "publisher": { "@type": "Organization", "name": "COINOTAG", "logo": { "@type": "ImageObject", "url": "https://en.coinotag.com/assets/logo.png" } }, "description": "Strategy’s 640,031 BTC treasury briefly reached about $80 billion, bringing its Bitcoin holdings close to the cash positions of major tech companies."} { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many Bitcoins does Strategy hold?", "acceptedAnswer": { "@type": "Answer", "text": "Strategy holds 640,031 BTC purchased at an average price of $73,981, which briefly reached an approximate market value of $80 billion at recent highs." } }, { "@type": "Question", "name": "Did major tech companies miss gains by not adding Bitcoin to treasury?", "acceptedAnswer": { "@type": "Answer", "text": "Yes; Microsoft and Meta rejected proposals to explore Bitcoin when BTC was trading substantially lower, missing double-digit gains as Bitcoin rose to record highs." } }, { "@type": "Question", "name": "How many public companies hold Bitcoin in 2025?", "acceptedAnswer": { "@type": "Answer", "text": "Over 200 public companies held Bitcoin in 2025, up from fewer than 100 at the start of the year, reflecting rapid corporate adoption." } } ]} { "@context": "https://schema.org", "@type": "HowTo", "name": "How companies can evaluate adding Bitcoin to the corporate treasury", "description": "A concise 4-step approach for corporate finance teams to assess Bitcoin as a treasury asset.", "image": "https://en.coinotag.com/wp-content/uploads/2025/10/0199c164-5564-7fc7-b09d-9eddb48ad0d1.png", "totalTime": "PT14D", "step": [ { "@type": "HowToStep", "name": "Assess strategic objectives", "text": "Define why Bitcoin would be added (e.g., inflation hedge, diversification) and set target allocation limits (commonly 0.5–5%)." }, { "@type": "HowToStep", "name": "Run risk and liquidity analysis", "text": "Model volatility impact, liquidity needs, and scenario-based stress tests to ensure treasury stability." }, { "@type": "HowToStep", "name": "Establish custody and controls", "text": "Select institutional custody, multi-signature governance, and audit trails to meet fiduciary standards." }, { "@type": "HowToStep", "name": "Implement phased allocation", "text": "Start with a small, monitored allocation and scale based on governance, compliance and market conditions." } ]} Frequently Asked Questions How much gain has Strategy realized on its Bitcoin holdings? Strategy’s average purchase price was $73,981 per BTC. With Bitcoin trading near recent highs, the position shows about a 65% unrealized gain — approximately $30.4 billion in market uplift. What risks do companies cite when rejecting Bitcoin for treasuries? Shareholder concerns commonly include high volatility, regulatory uncertainty, accounting treatment, and potential fiduciary risks tied to short-term valuation swings. Key Takeaways Scale: Strategy’s 640,031 BTC briefly reached ~ $80B, rivaling large tech cash positions. Performance: Average buy price of $73,981 implies ~65% unrealized gains on the position. Adoption trend: Corporate Bitcoin holdings expanded rapidly in 2025, with 200+ public companies holding BTC. Conclusion Strategy’s Bitcoin treasury has emerged as one of the largest corporate Bitcoin reserves, bringing BTC into direct comparison with major tech cash piles. As corporate adoption grows, the debate over Bitcoin’s role as an inflation hedge and treasury asset will continue to shape boardroom and shareholder decisions. For treasury teams, measured governance and robust risk controls remain essential. Published by COINOTAG — Published: 2025-10-08 — Updated: 2025-10-08