Today, Eightco Holdings stunned Wall Street. The company, long focused on packaging and e-commerce, announced it had raised $270 million to buy Worldcoin tokens —the cryptocurrency linked to OpenAI CEO Sam Altman’s iris-scanning digital ID project. Eightco’s stock price soaring 5,000% in a single day , with trading volumes hitting record levels. Its market value briefly touched $210 million , far beyond what it ever reached in its packaging business. Funding came from heavyweight backers including Kraken and Discovery Capital , with Cantor Fitzgerald advising. The company also plans to change its stock ticker to “ORBS,” a nod to Worldcoin’s futuristic iris-scanning devices. To lend credibility, Eightco appointed well-known tech analyst Dan Ives as board chairman. The firm says it will now treat Worldcoin as its primary treasury asset , mirroring MicroStrategy’s famous bitcoin strategy. Worldcoin itself has already drawn both excitement and controversy, with more than 26 million users and 12.5 million verified digital IDs worldwide. Whether Eightco’s gamble pays off is uncertain—but today, it delivered one of the most dramatic corporate pivots of the year.
